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10.2011

Massachusetts Beverage Business

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CASTLE BRANDS

ALEJANDRA PEÑA has joined the drinks company as Senior Vice President – Marketing and Brand Director of Pallini.  As such, she will be responsible for the marketing of all of the company’s brands globally.  She will also have direct responsibility for overseeing the marketing of Pallini liqueurs in the US.  Prior to joining Castle Brands, Peña most recently served as Marketing Vice President for Liqueurs and Spirits for Remy Cointreau USA, where she was responsible for the marketing of Cointreau Liqueur and Mount Gay Rum in addition to other brands.  Earlier in her career, she was employed with Banfi and served as Marketing Director of Italian Estate Wines.

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