Nick Lake has been appointed as the company’s new Senior Director-Category Management. In his role, Lake will be responsible for leading 16 managers focused on national and regional off-premise and on-premise chain accounts. Most recently, Lake served as Vice President Group Client Director for the beverage alcohol industry for Nielsen. Also, Monique Acevedo has joined the company as Vice President of Innovation. In this newly-created position, Acevedo will lead all Heineken USA brands and manage its innovation team. Acevedo joins Heineken USA from Diageo where she most recently served as Director of Innovation.