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12.2011

Massachusetts Beverage Business

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HEINEKEN USA

Darrell Johnson has been named Senior Director, Regional Marketing.  In his new role, Johnson will be responsible for leading the regional marketing group, as well as driving local programs and sponsorships that support brand marketing strategies.  Additionally, he will guide program development, oversee execution, facilitate cross-regional trade promotions, and interface with Regional Sales VPs.  Most recently, Johnson served as Senior Director of Innovation-Sparkling Beverages, for the Pepsi-Cola Company.  Also, OLGA OSMINKINA has been appointed to the position of Senior Brand Director-Heineken Lager.  In her new role, Osminkina will be responsible for the overall strategy and sustained development of Heineken Lager in the US market which will include leading the integrated marketing, communication and brand activation approaches.  Prior to joining Heineken, Osminkina served as Executive Director, Global Marketing, for Estee Lauder companies.

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