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03.2012

Massachusetts Beverage Business

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ANHEUSER-BUSCH INBEV

 - Dave Peacock has resigned as president from Anheuser-Busch InBev.  The move is viewed as one of the final steps of the brewery’s transition to new ownership.  Peacock plans to remain an adviser to the company but wants to do something else while he’s still young enough to do so.  In leaving, according to regulatory filings, Peacock appears to be walking away from stock options worth roughly $28 million.  His departure comes three years into a transition that has seen many of the brewer’s top local executives leave.  Peacock, who was in charge of US operations for A-B InBev, played a key role in helping the Belgian-Brazilian conglomerate absorb its big acquisition.  He began at Anheuser-Busch in 1992 and rose through the ranks to become Vice President of Marketing and a close confidant of August Busch IV.  He was alone among top A-B executives in having a major role at the new company.  For the last three years, he helped to manage cuts, smoothed relations with employees and distributors, and served as A-B InBev’s face in the US.

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