HEINEKEN USA - CHRISTOPHER WADE has been named Vice President of Sales Development. In his new role, Wade will be responsible for overseeing the delivery and execution of the company’s commercial plans and priorities. His key focus will be performance management and defining the most efficient way to drive analytics and insights that impact the brewer’s US business results. Wade will also manage the company’s annual business and sales operations planning. Prior to joining Heineken in 2OO8, Wade was a director of sales at Diageo Guinness USA.