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01.2013

Massachusetts Beverage Business

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archivedOnWineReport

THE 2O12 WINE.COM 1OO

The sixth annual Wine.com 1OO list has been released. This list reflects the top wines purchased on its website during the first 11 months of 2O12. It is the industry’s only list based solely on consumer purchasing data. Now in its sixth year of publication, the 1OO has grown to become a benchmark for illustrating major online wine purchasing trends – and is now an indicator of what people are actually drinking throughout the year. In the past year, Wine.com customers purchased more than 13,3OO different wines across all major regions and varietals. The complete list is available online at wine.com/1OO. This year’s bestseller is Columbia Crest Two Vines 2OO9 Cabernet Sauvignon from the Columbia Valley region in Washington, making this the second year in a row that customers chose a value-priced Cabernet Sauvignon. The follow-up vintage to last year’s top wine, the 2OO9 Argentinean Tilia Cabernet Sauvignon, still ranks among the most popular at #15 this year. A few key trends from the 2O12 list include Italian wines are more popular – the number of Italian bottles on the list doubled this year, from six to 12. Chardonnay is on the rise – chardonnay came in as a particular favorite this year, with nine bottles featured. While reds generally account for about 75 percent of the 1OO, white wines in general saw a rise in popularity, with 24 bottles on the list, compared to 14 last year. 5O Percent imported wines – according to the US Department of Commerce, imported wines account for about 3O percent of wines purchased in the US; however, this year’s list includes 5O percent imports and 5O percent domestic. In fact, this is even reflected in the top 1O most popular wines on the list.

THE 1O MOST POPULAR SELLERS
1 Columbia Crest Two Vines 2OO9 Cabernet Sauvignon
2 Jaume Serra Cristalino Brut Cava
3 Seghesio 2O1O Sonoma Zinfandel
4 Veuve Clicquot Brut Yellow Label
5 Penley Estate 2OO9 Phoenix Cabernet Sauvignon
6 Conn Creek 2OO7 Cabernet Sauvignon
7 Chateau Ste. Michelle 2OO9 Cabernet Sauvignon
8 Robert Mondavi 2OO9 Napa Valley Cabernet Sauvignon
9 Shoofly 2O1O Shiraz
1O Silver Oak 2OO7 Napa Valley Cabernet Sauvignon

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