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03.2014

Massachusetts Beverage Business

archivedOnWineReport

FUNERAL HOME ADDS A WINE CELLAR

HERE’S SOME clever marketing. A Florida funeral home said its newly installed wine cellar is intended to offer a different type of memorial gathering than the traditional service. Seth Minso, general manager at Hodges Funeral Home in Naples, said he believes the business is the first funeral home in the United States to add a wine cellar. “Nobody wants to go to a funeral; nobody wants to stay at a funeral home. So we’ve been renovating things,” Minso said. The wine cellar allows the funeral home to offer an alternative form of memorial gathering. “They still want to have a party, still want to celebrate and have the means to mourn their loved ones . . . but they don’t want to do it over a person’s body,” Minso said. “For the younger generations that’s become such an old fashion idea. Our goal is to make people comfortable, almost like they weren’t even in a funeral home.” His establishment still offers traditional services for those who aren’t interested in the wine cellar.

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