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01.2008

Massachusetts Beverage Business

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archivedOnWineReport

RATS!

Article By: MBB

THERE WILL BE NO Ratatouille Chardonnay after all. Walt Disney Co. has shelved its plan to offer a Chardonnay in honor of the star of its latest movie. Costco was originally set to carry bottles of French 2OO4 white Burgundy with labels featuring Remy, the haute-cuisine-loving rat in "Ratatouille", but the promotion was canceled amid criticism from California winemakers and opponents of underage drinking, Disney spokesman Gary Foster told the los angeles times. "It was going to be a small offering [5OO cases] and we thought it would be best not to proceed with it," he said. In a decision called unrelated, Disney announced recently its films, including long-released classics, no longer would show characters smoking. Got to keep that squeaky clean image intact.

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