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03.2008

Massachusetts Beverage Business

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archivedOnWineReport

A ROSY FUTURE for ROSENBLUM CELLARS

Diageo Chateau & Estate Wines has entered into an agreement to acquire Rosenblum Cellars for $1O5 million. The proposed transaction, which is subject to regulatory approval in the US, is expected to complete in the first quarter of this calendar year. Rosenblum Cellars, founded in 1978 by Kent and Kathy Rosenblum and based in Alameda, CA, is one of the leading producers of Zinfandel and Rhone varietals. The acquisition of Rosenblum Cellars represents an important strategic fit for DC&E. The company currently does not have a brand primarily focused on Zinfandel. The addition of Rosenblum Cellars will immediately give it one of the most recognizable names in a booming category. According to IRI data, the premium Zinfandel category continues to show consistent growth, and over the past six months has been the fastest growing major varietal in both volume and value. As part of the acquisition, Kent Rosenblum will continue to make wines, and he will play a key advisory role in the strategic direction of the brand. “We are so excited to be part of the Diageo team and their commitment to continue making great wines at Rosenblum Cellars,” said Kent. “When we first started talking about selling the winery to Diageo, it immediately became clear that they had our same commitment and shared our same passion for making the highest quality wines. This is a great opportunity for our family, our shareholders and all of us at Rosenblum Cellars.”

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