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09.2007

Massachusetts Beverage Business

archivedOnWineReport

I SMELL a RAT

THIS GIVES NEW DEFINITION to the term "critter wines". While rats and wine do not, as a rule, go together that may all change with the recent release of Ratatouille Chardonnay. A licensing tie-in with the Pixar Animation Studios and the Walt Disney hit movie, the wine hit Costco stores early in August. Ratatouille Chardonnay is being produced in France's Burgundy region by Chateau de Messey with a retail price of $13. If it's a success, expect to see a new line of critter wines for the masses. How about some Little Mermaid Merlot, Charlotte's Web Chardonnay or Flushed Away Cabernet to tempt the palate?

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