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09.2007

Massachusetts Beverage Business

archivedOnWineReport

GOING GREENER DOWN UNDER

AUSTRALIA MAY BE SUFFERING from a severe drought but that hasn't stopped the country from being proactive with its environmentally friendly wine packaging. Wine bottles are being replaced by milk cartons, aluminum cans shaped as bottles, tetra packs and soft sports-like packs. Demand from the northern hemisphere's private sector is driving the packaging changes in an effort to reduce carbon emissions. While resistance is a given, with time wine in alternative bottles could become as common as the screwcap. Maybe.

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