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11.2008

Massachusetts Beverage Business

archivedOnWineReport

CARMEN WINES GO GREEN

THERE ARE WORLDWIDE CONCERNS for the environment, and everyone is doing their part to decrease the carbon footprint, especially consumers and industries. Consumers are demanding less packaging and the use of recyclable materials in their goods – and wineries are a perfect example of adopting these ecological measures. Carmen is the first winery in Chile and in South America to follow environmental initiatives – which began with the WRAP Wine Institute (Waste and Resources Action Programme) in the UK – to create lighter glass wine bottles. They have reduced the weight of its Classic tier wines. This initiative has resulted in scaling down the average bottle weight from 17.28 ounces to 14.81 ounces, a 15% reduction that will result in savings of more than 343 tons of glass per year. By using lighter weight wine bottles Carmen’s carbon footprint is dramatically reduced, which in turn has a positive environmental effect across the entire supply chain. The decrease in bottle weight lowers the output for energy consumption, manufacturing materials, waste management, and also facilitates resource handling.

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