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06.2009

Massachusetts Beverage Business

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archivedOnWineReport

ONE MILLION BOTTLES DOWN the DRAIN

It’s one thing not to cry over spilled milk. It’s an entirely different matter when it comes to spilled wine. In the southern French region of Languedoc-Roussillon a group of wine activists have destroyed the equivalent of 1,OOO,OOO bottles of wine. Now that’s just wasteful! The latest in a series of such actions, the unknown group broke into a wine cooperative in Nîmes and emptied all the wine vats. The wasted wine was worth almost $8OO,OOO. The activists say they are protesting against low prices and cheap imports and are trying to force the French government to do more for French wine producers.

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