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11.2009

Massachusetts Beverage Business

archivedOnWineReport

CRUSHPAD GOES to FRANCE

The internet’s a beautiful thing – with a click of the button you can do just about whatever you want. And now, from the comfort of your own living room, you can custom blend your own Bordeaux. Crushpad, the popular California-based company that offers clients the opportunity to make their own wines, has signed an agreement with Château Teyssier in Saint-Emilion, Bordeaux, for the 2OO9 harvest. Teyssier has reserved six hectares for Crushpad’s customers, who take part in choosing the grapes, fermenting, blending, bottling, and labeling – it’s the virtual equivalent to grape stomping in person. In addition to Bordeaux, Crushpad operates in San Francisco and Napa Valley.

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