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10.2011

Massachusetts Beverage Business

archivedOnWineReport

IS MASSACHUSETTS THE NEXT CALIFORNIA?

Probably not, but there are an awful lot of vineyards in the Bay State these days and the number keeps growing. High interest in locally-grown products and the relaxation of alcohol regulations are helping to grow the number of wineries – there are currently a record 36 wineries operating across the state; seven of which have opened since 2OO7. According to the State Department of Agriculture, wine production increased by 21% between 2OO7 and 2O1O. And it’s not just “New England” style wines such as cranberry and apple which are popular – wineries that produce traditional grape wines are succeeding as well. The industry has continued to grow as winery owners use a variety of methods, from social media to tastings, to introduce their products to the public. Being able to ship wines out of state has helped sales as well. Additionally, a new state law that went into effect this year allows for wineries to sell their products at farmers’ markets, giving them an inexpensive way to promote their wines.

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