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07.2012

Massachusetts Beverage Business

archivedOnBeerReport

SMALL BREWERS MAKE IT BIG

Mainstream domestic beers may still dominate the market in terms of sales but craft and imports are what consumers hold in higher esteem. Harris Interactive, a market and research firm recently released the results of its annual poll, which examines the health of over 15OO brands and analyzes responses from over 38,OOO consumers across multiple consumer goods categories. The Harris Interactive Poll judges how well-perceived brands are amongst consumers by analyzing elements of familiarity, quality and purchase considerations. According to the company, “The stronger the brand, the greater the bond.” And in the beer category, it was craft and import brands taking top honors away from brands like Budweiser and Coors. Yuengling Traditional Lager nabbed the top spot with Blue Moon and Sierra Nevada Pale Ale trailing close behind in 2nd and 3rd respectively. Also making the list was Samuel Adams, in the 6th position.

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