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09.2012

Massachusetts Beverage Business

archivedOnBeerReport

NOW AT IKEA: BEER

From kitchen cabinets to Swedish meatballs to brightly colored plastic cutlery, there’s virtually no limit to what you can get at Ikea. Now beer can be added to that list. The Swedish mega furniture store is launching two new beers: Ol Mork Lager and Ol Ljus Lager in its UK stores. Ol Mork Lager is a dark lager beer, whereas Ol Ljus Lager is a regular lager beer, both with alcohol content of 4.7%. The bottle of Ol Mork Lager is decorated with drawings of hops and features the yellow and blue Ikea logo. The brews will only be available in the UK to begin with but hopefully it will come across the Pond soon to the US stores!

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