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12.2013

Massachusetts Beverage Business

archivedOnBeerReport

ALCHEMIST CLOSES CANNERY TO THE PUBLIC

BAD NEWS for lovers of Heady Topper. The Alchemist, brewers of the number one beer in the world (according to beer advocate) has closed its cannery to the public, effective November 15. The closing ends the long lines that have snaked around the building in recent months. For a while, you could show up to the cannery and buy a case of the legendary double-IPA almost whenever you wanted. The beer began to sell out on weekends, then Friday mornings. As the beer rose to number one it began selling out on other days. Driving to the cannery and securing beer was no longer a sure thing. But all is not lost for diehard Heady enthusiasts. Although you can’t buy cases at the brewery any longer, the beer can be found at stores and pubs in Vermont.

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