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03.2008

Massachusetts Beverage Business

archivedOnBeerReport

The East Coast’s Largest American Craft Beer Fest

In keeping with their self-elected duty to bring better beer to the masses, BeerAdvocate founders and brothers Jason and Todd Alström are crafting something big. To be held on June 2O and 21 at the Seaport World Trade Center in Boston, the first annual “American Craft Beer Fest” (ACBF) will feature three sessions, invite upwards of 75 breweries, and serve at least 3OO craft beers with an expected attendance of 15,OOO appreciators of beer.
“It’s time,” stated Todd Alström, “It’s time the East Coast had a large-scale, world-class event that not only celebrates the creativity and growth that’s occurring amongst America’s craft brewers, but puts the respect back into beer.” The latter being a reference to their personal motto “Respect Beer” in which the brothers urge consumers to appreciate the brewer’s art respectfully through support, beer education and responsible enjoyment.
In addition to tasting a wide-variety of beer, ACBF will offer attendees plenty of beer education, including guest speakers, beer and food pairings, one-on-one opportunities to interact with actual brewers, and networking opportunities for beer industry professionals to help them support and bring more awareness to craft beer. “We’re excited to be working with our partner Harpoon Brewery, the Seaport team and craft brewers in bringing the East Coast a destination event that we hope to grow into one of the largest beer fests in America,” added Jason Alström. “Craft beer, its growing number of loyal followers, and the region are ready for an event like this.”  For ticket information go to beeradvocate.com.

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