Massachusetts Beverage Business

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Heineken to acquire Romanian brewer Bere Mures

Without disclosing financial terms, Heineken NV said it has agreed to buy Romanian brewer Bere Mures. Having 4OO employees, Bere Mures sold 1.2 million hectoliters of beer in 2OO7, including “Neumarkt”, one of the country’s most popular beers, and the smaller “Dracula” brand. Heineken is the largest seller of beer in Romania, and the deal must be approved by regulators. If successful, the buy would increase Heineken’s market share from 26 percent to 31 percent of the Romanian market. Heineken forecast the acquisition would begin adding to earnings in 2OO9.

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