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08.2008

Massachusetts Beverage Business

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archivedOnBeerReport

Anheuser Busch to Discontinue All Alcoholic Energy Drinks

ATTORNEYS GENERAL IN ELEVEN STATES have reached an agreement with Anheuser-Busch that will result in the nationwide discontinuance of two popular pre-mixed alcoholic energy drinks, Tilt and Bud Extra. As part of the agreement, Anheuser-Busch will not produce any caffeinated alcohol beverages in the future. Attorneys General commend Anheuser-Busch for its decision and call on other manufacturers to take steps to remove similar beverages from the market.
Questionable marketing claims coupled with published research about the dangers of these products led Attorneys General to investigate the Anheuser-Busch products. The investigations were launched pursuant to state consumer protection and trade practice statutes and alleged, among other things, that Anheuser-Busch made express and implied false or misleading health-related statements about the energizing effects of the two beverages.
While Anheuser-Busch denied claims, it cooperated with the investigation and promptly decided to reformulate both beverages without caffeine or other stimulants.

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