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10.2008

Massachusetts Beverage Business

archivedOnBeerReport

HEINEKEN ACQUIRES IMPORTATION RIGHTS for NEWCASTLE

ON SEPTEMBER 1, Heineken USA assumed the rights to import, market and sell Newcastle Brown Ale in the US.  This addition to the Heineken portfolio serves as a platform for future growth and places the brand as one of the top national sales priorities for the organization, along with brands such as Heineken Lager, Heineken Premium Light and Dos Equis.

“The addition of the number one imported ale in the United States to the Heineken USA portfolio represents our continued commitment to bring brands of the highest quality and heritage to our consumers,” said Don Blaustein, President and Chief Executive Officer, Heineken USA.  “Newcastle Brown Ale complements our world-class import brand roster, and it is our priority to build upon the reputation and market position that Scottish & Newcastle Importers earned for this brand in the United States.  This is truly an exciting time for our company and our distributor partners, and we are proud to have the privilege of bringing Newcastle Brown Ale to market.”

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