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03.2011

Massachusetts Beverage Business

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archivedOnBeerReport

BUD LOCKS UP THE BIG GAME

What would the Big Game be without those infamous Bud ads? When it comes to the Super Bowl, the beer commercials can generate just as much excitement as the game (sometimes). Well fear not, you’ll be seeing those Clydesdales at game time for at least a few more years to come. The owner of Budweiser says it has locked up its position as the only national beer advertiser in the Super Bowl through 2O14. Anheuser-Busch InBev NV has had a presence in the NFL’s championship game as the exclusive beer advertiser for 23 years. The week of the Super Bowl is always a busy one for brewers with beer sales rising as much as 2O percent above a typical week in January or February. This year, AB InBev featured Belgian lager Stella Artois in its first Super Bowl with a 6O-second ad. Flagship brand Budweiser had one 6O-second ad and Bud Light was featured in three 3O-second spots.

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