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02.2012

Massachusetts Beverage Business

archivedOnBeerReport

WILL DRAFTMARK HIT THE MARK?

They may not be the first to market but Anheuser-Busch is hoping they’ll be the most successful. The brewer has unveiled its latest innovation – a new home draft system called Draftmark. The product is similar to one introduced two years ago by MillerCoors. Anheuser-Busch’s version of the product arrived in select retail locations in St. Louis during December. It is expected to become more widely available in the city and surrounding areas in February. The Draftmark tap system is described as an “intuitive, high-end device that fits neatly into refrigerator shelves”. In 2OO9, MillerCoors unveiled a 1.5-gallon home draft system for Miller Lite and Coors Light, its top-selling brands. The product is designed stays fresh for up to 3O days after it is first tapped, according to MillerCoors.

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