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06.2012

Massachusetts Beverage Business

archivedOnBeerReport

THE DREAM GOES NATIONAL

The Boston Beer Company is expanding its Samuel Adams Brewing the American Dream program. With a focus on helping small businesses related to food, beverage, craft brewing and hospitality, Brewing the American Dream provides loans and industry-specific coaching, mentoring, and educational resources. While in the past only a handful of regions had access to the program, the national expansion will target at least $1 million in new loans, expanded for the first time to recipients across the country, with significantly increased access to its one-on-one mentoring and coaching activities. Additionally, a key part of the expansion involves the program’s online community. It’s the first online network for small business owners in the food and beverage industry to provide various educational resources such as video tutorials, interactive discussion boards and forums, etc. For more information go to btad.samueladams.com.

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