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08.2012

Massachusetts Beverage Business

archivedBrandNews

EVAN WILLIAMS APPLE ORCHARD CIDER LIQUEUR - A blend of real apple cider and Evan Williams Bourbon, this ready-to-serve limited release is the latest addition to the brand’s line of flavored liqueurs that includes Honey, Cherry and Cinnamon Reserve.  The seasonal liqueur is only available September through November and is being pre-sold to accounts.  POS will feature fall-themed apple graphics and the tag line “A Bushel of Flavor Meets a Barrel of Smoothness”.  Other items include case cards and recipe cards.  Bottled at 17% ABV, suggested retail is $11.99 for a 75Oml.  Available from MS Walker.

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