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08.2012

Massachusetts Beverage Business

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archivedBrandNews

NARRAGANSETT BEER  - The brewery has released a limited-edition baseball-themed can.  The ballpark imagery will be featured on all 16-ounce Tallboy cans of ‘Gansett Lager.  The brand’s longtime ties to baseball date back to 1944, when Narragansett became the first-ever beer brand to sponsor a professional sports team, partnering first with the Boston Braves, and later the Boston Red Sox.  For more than three decades, Fenway Park sports announcer Curt Gowdy kicked off his broadcast of home games with the line, “Hi, neighbor! Have a ‘Gansett!”  Available from Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing, and Merrimack Valley Distributing.

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