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08.2012

Massachusetts Beverage Business

archivedBrandNews

PAULANER HEFE-WEIZEN  - The imported wheat beer is now available in 11.2 ounce-cans, packed in a full-color shrink-wrapped 8-pack.  Because of the lighter weight of the cans, the costs for shipping are lower – a savings of $1 per pack that is passed directly to the consumer.  Suggested retail is the same as the Paulaner 6-pack bottles.  Available from Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company and Merrimack Valley Distributing.

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