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02.2013

Massachusetts Beverage Business

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BECK’S SAPPHIRE - This new golden pilsner is brewed with German Saphir hops which are traditionally used as a finishing or conditioning hop and impart a smooth finish.  It will also be available in 12-ounce black glass bottles in 6- and 12-packs.  The brand launch will be sustained with a multi-faceted national advertising campaign throughout 2O13.  Available from August A. Busch & Co., Consolidated Beverages, Girardi Distributors, L.Knife & Sons, Quality Beverage, Seaboard Products Company and Williams Distributing Corp.

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