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04.2013

Massachusetts Beverage Business

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archivedBrandNews

MALIBU ISLAND SPICED - This lower calorie release is a blend of Caribbean rum and coconut liqueur with light spices, smoked vanilla, cinnamon, and Truvia sweetener.  It has 7O calories per serving.  The launch is being supported with digital and social media marketing as well as retail and on-premise activation.  Suggested retail is $16.99 for a 75Oml.  Also available in 1.75L, 1L, 375ml, and 5Oml sizes from United Liquors.

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