SAMUEL ADAMS BOSTON LAGER CAN
- For the first time, the brewer will be offering its Boston Lager in a can. The new design is the result of two years of ergonomic and sensory research and testing that entailed a multi-tiered collaboration with can manufacturer Ball Corporation, a design team at IDEO, and sensory expert Roy Desrochers of GEI Consultants. The “Sam Can” will be released in early summer. Suggested retail is $14.99 to 17.99 for a 12-pack. Available from Atlas Distributing, Burke Distributing, Commercial Distributing, L.Knife & Son, and Merrimack Valley Distributing.