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09.2013

Massachusetts Beverage Business

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PAPA’S PILAR RUMS - There are two varieties in this new line of rums inspired by Ernest Hemingway: Dark and Blonde.  The Dark is both pot and column stilled and is made with rums up to 24-years-old.  It has a long, velvety finish.  The Blonde is a crisp rum, which includes column stilled aged rums 3- to 7-years-old.  Papa’s Pilar was developed in conjunction with Ernest Hemingway’s estate.  His family will donate 1OO percent of their royalty profits to organizations that embody the likes of adventure, literacy and conservation.  Suggested retail for the Dark and Blonde are $39.99 and $29.99, respectively.  Both are available in 75Oml bottles from Horizon Beverage Company.

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