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02.2014

Massachusetts Beverage Business

archivedBrandNews

KETEL ONE & TUMI MIXOLOGY BACKPACK – Ketel One Vodka has partnered with Tumi for the second year with the Mixology Collection.  This year, the Mixology Backpack is made of black leather trimmed coated Italian canvas and sports a leather monogram patch and a Tumi leather luggage tag co-branded with the Ketel One Vodka logo.  Each exterior water-resistant side pocket holds a liter-sized bottls.  The main opening fully unzips to a expose alarge compartment with expandable pockets holding stock polished, stainless steel utensils including a shaker, one-and two-ounce jiggers and a mixing spoon.  Inside there is also a removable pouch holding other bar items: two martini glasses with removable supports that double as coasters, an ice bucket with tongs and scoop; a zester metal bar spoon, a Vermouth spritzer and two olive picks, and a removable Beechwood cutting board with an integrated recess for a knife.  A second zippered opening is large enough for other gear such as laptops and iPads.  Suggested retail is approximately $7OO.

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