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02.2014

Massachusetts Beverage Business

archivedBrandNews

J.P. WISER’S NORTH AMERICAN WHISKY – There are four expressions in this whisky portfolio: Rye, Spiced, Deluxe, and 18 Year Old.  All of the whiskies are distilled in a single copper column using grains grown in the Northern climate.  The distillate is then finished in white oak barrels to intensify its character and flavor.  The Rye is a blend with a combination of caramel, honeycomb toffee, vanilla, and dried fruits on the nose leading to a full bodied taste of roasted rye spices on the palate.  The Spiced is a blend offering a sweet nose of raisins, English caramel toffee and French vanilla spices.  The body is full and smooth and the finish is sweet, warm and pleasant.  The Deluxe has a full round body, richly fragrant nose, highlighted with notes of oak, toasted grains and rich toffee.  The 18 Year Old is an award-winning, ultra-premium blend of 18-year-old whiskies – bottled in limited quantities.  It is oaky and floral on the nose with a hint of pine and robust on the palate highlighted by mature oak, baked apple, spice, and caramel.  The debut of the line will be supported with national TV advertising and geo-targeted digital media, trade advertising, retail, and on-premise activation and education.  Available from United Liquors.

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