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01.2008

Massachusetts Beverage Business

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archivedBrandNews

COURVOISIER EXCLUSIF COGNAC

Article By: MBB

Aged between six and twelve years, this new super premium cognac is a blend of grapes from the Grande and Petite Champagne, Fin Bois and Borderies regions. Designed to be mixable, it has a floral aroma and the flavor has notes of spice, vanilla and gingerbread.  The body is smooth with a long finish.  National print advertising will launch in 2OO8.  With product education being an initial focus, trade ads will be placed in select publications. A variety of POS elements will accompany the launch including a jump drive loaded with interactive background information, shakers, glassware, recipe cards, posters, permanent shelf displays, bottle neckers, and end cap displays. Available in 5Oml, 2OOml, 75Oml, and 1L bottles. Retail is $5O for the 75Oml.

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