subscribe

Subscribe

ourdepartments

sitesearch

01.2008

Massachusetts Beverage Business

archivedBrandNews

HIRAM WALKER PUMPKIN SPICE

Article By: MBB

The latest flavor to join the line, available though November, is made with all natural flavors of graham cracker, vanilla, cinnamon/nutmeg, and pumpkin pie with a deep orange/brown color. The launch will be supported with various marketing initiatives including trade advertising, sampling, POS materials including recipe neckers and case cards and case shippers for cross merchandising with Stolichnaya vodka and Kahlua, table tents and bartender recipes booklets. A recipe contest will drive traffic to hiramwalker.com. Available in 75Oml and 1L bottles. Retail is $8.99 to $11.99 for the 75Oml.

Back to the top »