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01.2008

Massachusetts Beverage Business

archivedBrandNews

HEINEKEN PREMIUM LIGHT DRAUGHTKEG

Article By: MBB

Heineken has added Premium Light to its new off-trade draught beer system. The Draughtkeg consists of a disposable, 1OO% recyclable, steel keg, and utilizes an internal carbonator that releases carbon dioxide each time the tap is opened. Retail is approximately $19.99 per 5-liter keg.

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