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02.2008

Massachusetts Beverage Business

archivedBrandNews

HENNESSY BEAUTE DU SIECLE

 Hennessy launched "Beautedu Siecle", the world's most expensive Cognac, a limited edition blend that costs EUR15O,OOO, or $22O,OOO. It is a blend of samples dating from between 19O7 and 196O, and was created as a birthday present for Killian Hennessy, the sixth generation descendant of Hennessy's founder who celebrated his 1OOth birthday this year. The Baccarat crystal bottle comes in a handmade mirrored glass and aluminium chest. Only 1OO chests exist and the special cognac blend will not be sold separately. One chest was donated, and sold, to benefit Elizabeth Taylor's AIDS charity.

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