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03.2008

Massachusetts Beverage Business

archivedBrandNews

SMIRNOFF ICE LIGHT/SMIRNOFF ICE STRAWBERRY ACAI CAPTAIN



These are the newest additions to the Smirnoff Ice line of flavored malt beverages. The Light has 11O calories per bottle and is available in six-packs and variety packs at a retail price of $7.49; twelve-packs will also be available. The Strawberry has a hint of acai, which is a Brazilian fruit that has notes of blueberry and chocolate. Available in six-packs at a retail price of $7.49, it will also come in 24-ounce bottles.

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