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03.2008

Massachusetts Beverage Business

archivedBrandNews

SAMUEL ADAMS IRISH RED ALE



The winner of the third annual Sam Adams Beer Lover’s Choice contest, this Irish Red Ale is now available. Rich with a deep red color and distinctive caramel flavor, the Ale is brewed using two-row Harrington and Metcalfe as well as Caramel malts. The hop bitterness balances the sweetness of this medium bodied ale. The beer finishes with a smooth, earthy note from the East Kent Goldings hops. The Irish Red Ale will be part of the Samuel Adams Brewmaster’s Collection with a suggested retail price of $13.99 to $15.99. It will also be offered in six-packs for a retail price of $7.99 to $8.99.

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