subscribe

Subscribe

ourdepartments

sitesearch

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

09.2007

Massachusetts Beverage Business

archivedBrandNews

The CUTE KEG

MOVE OVER WINE-IN-A-BOX, beer-in-a-bag is coming. In an effort to take a bigger slice of the North American beer market, Heineken is getting creative with its packaging. Their first step was the 4.75 liter mini-keg which made its US debut in January. This fall Heineken will bump the mini-keg up to an even 5 liters and is currently testing out its latest innovation, the BeerTender, in Rhode Island. Basically a home keg system the size of a cappuccino machine, the BeerTender contains an aluminium bag that holds the beer and keeps it fresh for 3O days. Obviously, the trials are not aimed at those who can kill a keg in a weekend, but rather those who enjoy tap beer at home. Place your orders now because by Christmas it will be the "must have" home bar accessory.

Back to the top »