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04.2008

Massachusetts Beverage Business

archivedBrandNews

Ardmore Traditional Cask

Beam Global Spirits & Wine, Inc. announced the US  launch of Ardmore Traditional Cask, the first widely available single malt whisky from the Ardmore distillery.  The only Highland malt whisky to be 1OO% peated since its inception in 1898, it offers Highland malt flavor with a twist, and will be available on shelves nationwide beginning this spring.  The launch will be supported by select tasting events led by Ardmore brand ambassador Simon Brooking.  A number of on- and off-premise point of sale items will be available including postcards, banners, shelf-talkers, and branded apparel.  Only 3OOO cases of will be initially introduced into the US.  Available in 75Oml bottles with a suggested retail price of $45 to $5O.

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