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04.2008

Massachusetts Beverage Business

archivedBrandNews

Daily’s


Daily’s has added two new flavors to it’s ready-to-drink cocktail line – Daily’s 1.75L Mojito bag-in-box and Daily’s 1Ooz Frozen Pina Colada pouch. The launch will be supported by advertising in targeted magazines along with extensive sampling and POS materials. Daily’s Mojito multi-serve boxes will be shipped six in a specially designed case that is perforated to convert easily into a display piece and will retail for a suggested price of $13.99. Daily’s single-serve Pina Colada pouches will be shipped four pouches per carton, eight cartons per case (32 pouches per case) and will retail for a suggested price of $6.99/4 count.

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