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04.2008

Massachusetts Beverage Business

archivedBrandNews

Bud Light Lime

Anheuser-Busch will launch Bud Light Lime nationwide in May with a $35 million marketing campaign featuring TV ads and outdoor signs.  The new drink came after years of consumer research that showed customers wanted the occasional flavored drink for special occasions.  It will sell at a premium price of $1 to $1.5O more a six-pack.

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