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05.2008

Massachusetts Beverage Business

archivedBrandNews

JAMESON GOLD RESERVE and RAREST VINTAGE RESERVE

Jameson Irish Whiskey has updated and expanded its Reserve line of Whiskeys with new packaging and the addition of two new products; Jameson Gold Reserve and Jameson Rarest Vintage Reserve.  New packaging will debut across all four reserve products in the range – Jameson 12 Year Old Special Reserve, Jameson 18 Year Old Limited Reserve, Jameson Gold Reserve and Jameson Rarest Vintage Reserve.  The new high-end Jameson Gold Reserve is a unique blend of three whiskeys of advanced years, one of which is matured in virgin oak barrels lending a satisfying complexity and honey toasted sweetness.  It will retail for a suggested price of $6O for a 75Oml.  Jameson Rarest Vintage Reserve is Jameson’s ultimate blend of the distillery’s oldest and rarest vintages.  It is a whiskey crafted by Jameson’s four distillery Masters to represent the ultimate in distilling excellence, which will retail for a suggested price of $25O per bottle.

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