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05.2008

Massachusetts Beverage Business

archivedBrandNews

SKYY INFUSIONS

Skyy Spirits has released SKYY Infusions, a unique, all-natural infused product made with premium SKYY Vodka and real fruit in five flavors: Citrus, Cherry, Passion Fruit, Raspberry, and Grape.
The Infusions will will be packaged in SKYY Vodka’s new bottle.  Still blue, the bottle is taller and more contemporary than the original.  The Infusions labels will also include strong visual fruit cues.  Available in 5Oml, 75Oml, 1L and 1.75L (Citrus only), the brand will be supported by a marketing campaign anchored by the tagline “Go Natural”.  Marketing support will include a nationwide advertising campaign, extensive POS materials and bartender education.

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