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08.2008

Massachusetts Beverage Business

archivedBrandNews

PERNOD ABSINTHE

Pernod Ricard USA has launched Pernod Absinthe, a revival of Pernod Fils, the original and most authentic absinthe ever produced.  A range of marketing tools including on- and off-premise POS materials that play on the brand history and identity of the original Pernod Fils will be available. Special events tied to the arts will help introduce consumers to the superior quality Pernod Absinthe.  It will be available in a 750ml size and will retail for a suggested price of $69.99.

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