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09.2008

Massachusetts Beverage Business

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archivedBrandNews

THE SNOW GROUSE

A new blended grain whisky line extension to The Famous Grouse brand, has been created by a newly patented chill filtration process in order to be served straight from the freezer.  It is described as having a delicate flavour and thickish consistency.  The new whisky is named after the Scottish game bird, the snow grouse or ptarmigan.  Retail price is $31 per liter.

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