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10.2008

Massachusetts Beverage Business

archivedBrandNews

RUSSELL’S RESERVE WHISKIES

RUSSELL’S RESERVE WHISKIES
Master Distiller Jimmy Russell and his son, Associate Distiller Eddie Russell, unveiled a handsome new look for their hand-crafted Russell’s Reserve Bourbon and Russell’s Reserve Rye products.  Russell’s Reserve’s new packaging will debut in November in time for the holiday selling season.  The new look more clearly communicates the products age and small batch craftsmanship, along with a neck hanger that tells their story as well as tasting notes.  In addition to the new bottle look, the Russell’s Reserve shipping cases have been updated for greater, more premium stand out.  Suggested price of $24.99 for each brand.

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