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12.2008

Massachusetts Beverage Business

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archivedBrandNews

KORBEL CALIFORNIA BRANDY
Korbel has unveiled upscale packaging for all of its signature brandies.  Crafted in a custom designed Cognac bottle the new look is distinctively refined with a genuine California style.  The label depicts an etching of the Sonoma County chateau of Korbel Champagne Cellars, which features the Korbel brandy tower, and pays homage to founder Francis Korbel.  The artistic elements of this design were chosen to convey a stronger sense of branding, and prominently feature the F. Korbel & Bros. “FKB” insignia.  In addition to POS, a new marketing campaign will feature print advertising and outdoor billboards.  Promotional merchandise and a wide range of on-premise items including bar accessories and cocktails will also be promoted in clubs, bars and restaurants thought the country.

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